Facebook is currently used by millions of people who log into their accounts every day to communicate with friends and family, to network with businesses and to post updates on their personal and business lives. It’s one of the fastest growing sites online, with over 400 million user-created accounts.
Even more fascinating is the fact that Facebook receives a greater number of page views every month than Google!
With this massive exposure and incredible outreach, Facebook has quickly become the leading contender on the Social Media scene.
Anyone who is serious about marketing their business should definitely use Facebook to tap into their target audience quickly, easily and affordably.
Contrary to what some believe, Facebook is not just for college students to talk smack to their friends or a place for friends and family members can communicate with each other.
Facebook is increasingly being used by companies in many different ways to build their brand image, drive traffic to their websites and blogs, get customer feedback on products, manage their online reputation, recruit new employees, and the list could go on and on.
For businesses, this constant company communication works to build relationships with their current customers and prospects.
Although the Facebook profile page is for personal connections, they also have the ability for businesses to create Fan Pages. You can put anything you’d like on your Fan Page (as long as it is within Facebook Terms of Service).
To setup your Facebook page, just go to www.facebook.com and follow the prompts to create a new account. First, you must setup a personal account. Then, you can create a Fan Page for your business from there.
If you already have a personal account, you can create a Fan Page from that account.
Don’t worry… there is no connection between your personal account and your Fan Page. In other words, your Fan Page fans won’t be able to track back to your personal pages.
This information is to ease the minds of those business owners who like to keep their personal and business online lives separate.
Once your Fan Page is created you can add links, coupons, email opt-in forms, events, discussion boards and any other features to make it interactive.
In order to remain relevant on Facebook, you should frequently login to communicate with your fans and make constant updates to your Fan Page.
There are many ways to do this such as providing helpful content that relates to your industry, special promotional announcements, exclusive contests, and even product previews.
Also stay on top of your messages inbox. Clear out any spam or messages you don’t want daily. This way, you won’t overlook those messages that present opportunities for your business.
Once you brand your business and create that powerful Facebook following, you have set yourself up for long-term relationship with loyal customers and repeat buyers.
If you do not have the time it takes to setup or manage your Facebook account, contact me at (918)200-9077 and I will help you get setup.
