You have a good business but your competition is smothering you. What can you do about it? Paying special attention to the quality of your products or your services is always a good idea, but it doesn’t seem to be enough. After some brainstorming you will, most certainly, come to a conclusion that you are short in the advertising department. Once you realise that, you will find yourself in a desperate need of a website.
Searching the web with an aim of finding a good web-designer capable of transforming your vision into something that can be admired by your customers can give pretty disappointing results. You may, for instance, hire someone online, pay that person a good amount of money and end up not being satisfied with the result you get. Or, you may find out that hiring an experienced web-designer would cost you an amount of money you are not willing to spend at the moment – indeed, why wasting your money on a job you can do yourself, by investing just some of your time, a decent amount of mental force and a lot of creativity?
Whichever situation you find yourself in, providing you are not a skilled web-designer yourself, once you decide to do it on your own, here is what you should know, be aware of and do:
1. Decide what you want your site to look like
It is important to have a clear picture in your head of what you want and need to have published on your website and how you want to have that organised to serve your purpose of having a web-site best. So, before you start doing the actual site-building work, no matter how trivial it may seem to you at this moment, make sure this point is covered.
2. Decide which website-building platform you are going to use
There are numerous web-site building platforms nowadays – WordPress, Wix, Joomla, Progress Sitefinity, Squarespace, CPanel, Weebly, GoDaddy Website Builder, etc. Go through at least some of them, read what experiences other people have had with those, see which one is recommended for which type of web-sites and, bear in your mind that each person has his or her own set of preferences, choose the builder that suits your needs and your skill-set best.
3. Decide which web-hosting provider you are going to use and create your domain
Without web-hosting and a domain name you do not exist online. So, after a thorough checkout of web-hosting providers and deciding which one you are going to use, according to whether (and how much) you are willing to pay or not, you should move on to the site of the provider of your choice.
Choose your web-hosting plan
After clicking the “get started” or a similar button, choose your web-hosting plan. You can always, if you find it convenient, change this option and either upgrade or downgrade it.
Register a domain name
Domain names usually have .com, .org, or .net extensions. In recent times you can even register ones like .agency, .pizza, etc. My search through different blogs on other people’s experiences with building websites has shown that it is best to keep things simple. For choosing domains majority of people recommend using yourcompanyname.com/net/org. If you are, for some reason, not ready to choose your domain right away, you can do it at a later point in time – just go to your website setup.
Create your account
On the page for creating your account you are required to enter your personal information like your first name, last name, country, street address, city, zip code, phone number, e-mail address, your business name etc. Then you are expected to setup your payment information. Once you do that, your registration is finished.
According to other people’s advice based on their prior experiences, if you don’t have privacy protection already included in your web-hosting plan, it is recommended that you get any kind of a domain privacy protection.
Create your password
Once you have finished picking your hosting plan, registering your domain, creating your account, and making the payment (if you haven’t chosen the free option), you are on the point of creating your password for logging into your account.
4. Set up your website
Once you have bought your domain name you can precede with creating your website.
Install the website-building platform
Majority of web-hosting companies have an one-click installation button for some of the following: WordPress, Wix, Joomla, Progress Sitefinity, Squarespace, CPanel, Weebly, GoDaddy Website Builder, etc. You should follow the instructions after choosing this option.
Those using a provider who, for whichever odd reason, doesn’t have an one-click option, can install the website-building platform manually.
After installing a website-builder to your domain, you will be able to see a very simple website.
Choose the theme for your website
After installing a website-builder to your domain, you will be able to see a very simple website. On the web you have thousands of themes majority of which are free and a number of those that have to be paid for. Depending on the idea you had begun this whole process with and on your needs you can choose the one which suits you best.
Add content to you your website
At this point you should add content to your website. If you have basic computer knowledge, this will not be a hard task for you. Just pay attention to different tabs and check what effects the changes you are making have on the overall effect of the website and be persistent. Each theme has its own specifics. Use them to your own advantage and give your best to create as unique website as it is possible.
One can find numerous plug-ins. Carefully check them out and see whether you can use any of them. They have proven to be quite an addition.
5. Launch your website
Now you are ready to launch your website for everyone to see and admire!
6. Constantly improve your website
As your business grows, make sure your website reflects all the improvement you are making. People checking and sharing it will help you in the process.