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Web Design

How to improve your conversion rate through web design

in Web Design

It is all about appearance. Some research suggest that over 90% of first impressions are based on the design of your website. For that reason, think of your landing page as a gate or reception for your visitors. Turning visitors into clients is not easy, and to succeed in this you need to have a clear, well adjusted website.  

Once you decide to put your business online, you should have some pointers in mind on how to make it as profitable as possible. 

Brand

Your website is a representation of your brand, so make sure that you show it appropriately. Since your homepage is the first thing a visitor will see, try to establish a good brand position. Your whole visual identity – from your logo to the simple elements the brand carries – should be recognised by visitors and engage them in your business from the start. 

Speed

This is important for every website, given that a slow website can have unacceptable effects on your business. Any visitor will be annoyed by slow speed, because people are relatively impatient.

Even if you have better offers, prices and products, the competition can be huge and Google can put your website on the second search page if your website loading time is slower. This is easily solved by having a good hosting server and a possibility to upgrade your bandwidth with your visitors growth.

White space 

White space is the space you see between the elements on the page, such as visuals, text, headlines and similar. White space is also known as negative space, and it is very useful in web designing because it makes it easier for visitor to scan the page and focus on the relevant information. It is very useful to use this feature in you page designs, as it will outline the positive space – which is the information you want to send. 

Choices

When determining what you are going to offer to your clients, think about the Hick’s Law. This law describes how much time a human being needs to make a decision, as a result of possible choices he may have. Increasing the number of choices, you increase the time a user will need to make a decision. This is a very important factor in designing your web page. If you give your visitor too many different choices, it is likely for them to leave your page because of their inability to make a decision.

Product Information 

When you go to any physical store, you can see the product live and check out the characteristics of the product yourself. This is something your customers should be able to do on your website too, only online. Show your product and give as many specifications you can, answering all questions a customer might have in store. This way, you are also ensuring that you gave all information needed before selling the product. Some might say too much information is exhausting for the customers, but research shows that people like to know a much as they can before buying something. 

Colors 

The human eye is able to see some colours faster than other. For example, you see yellow faster than any colour – 1.24 times faster than you see red. Also, it is proven that different colours evoke different emotions in people. When deciding on which colours to use for your website, be sure to know what kind of emotions you want your customers to have when looking at your website. This can be used in determining the colour for your headlines, the background, but most importantly the colours for your call to action buttons. 

These are some of the most important tips you can use in designing your web page to help increase your conversion rate. You can use them before you start making your website, or after you already have one and improve your conversion rate. The point is to always stay engaged and see what works for your website the best.

Becoming a web designer: pros and cons

in Web Design

Living in the environment of the 21st century, you can basically set yourself to do whatever you like. There are a lot of options and possibilities when choosing a career. One of the most popular areas of work is computer science, and it is the world fastest growing industry. In this field there are many branches you can choose, and one of them is web designing. However, if you are thinking of becoming a web designer, there some basics you should understand before getting into the web design career.

To become a successful web designer, you should firstly gather some knowledge and necessary skills. Some of these skills can be mastered in time, but there are some fundamental ones that you need to gain to start this business.

Here are the basics you should learn in order to start practicing web designing:

• Visual components such as photo editing, color balance, navigation and designs;

• Technical components such as program languages, coding standards and software knowledge

Once you have conquered the basics, you can start designing web content but be sure you know all the pros and cons of this type of work.

Pros

Salary

Web designers have a great starting salary, and after you get some experience your income will only rise. Some designers have envious amounts of annual salary, but that is understandable since almost everyone needs an online platform for their business today.

Location

If you like working from home, then this is a big pro for you. Many designers work from home, since they don’t have to be physically present in an office or such to do their work. All they need is a good computer and creativity.

Hours

As a designer, if you are not working in a big IT company you can set your own hours. You set the deadlines, the timeline, and your working hours.

Individual work

If you don’t like working in teams or having a superior, then this is another pro for you. Being a freelance web designer gives you the opportunity to work under your own rules.

Variety of work

Since your job is creating content for other people businesses, you always get to work on different things. You can be setting up a personal blog or a sales company website, creating content for educational purposes, cooking recipes… basically anything.

Cons

Sitting for long periods of time

If you aren’t into sports or exercise, this may sound as a pro. But working as a web designer includes sitting by your computer for hours, which can get annoying and boring. It can also be bad for your physical health and cause eye problems, back pain and similar. There are some options to reduce this health issues but none of them are 100% efficient.

Education

In this business, you are constantly learning new things. As i previously stated, this is the fastest growing industry and new technologies and ways of use are implemented almost every day. For that reason, you need to stay up to date with all of those improvements.

Clients

Since you will be doing work for your clients, you should know from the start that sometimes they can be very difficult to work with. Most of them are people who have no previous knowledge about web design and they may not even know how to explain what they want from you. You could find yourself making a design for them, and if that’s not what they imagined they’d ask you to change things and designs. Be prepared to be flexible.

Competition

Don’t think you are the only web designer there is or by far the best. Doing this job, you will have a lot of competition coming your way, and you need to stay on top of your work in order to stand out from others.

Multitasking

As a designer, you will have to work on several projects at once, since you won’t always be in the position to decline a job proposal. Working on multiple projects at the same time can be very tiring and time consuming.

At the end, try to balance these pros and cons and see if this is the type of work you will be happy doing every day. Apart from these, there are many other factors to be taken into consideration before working as a web designer. Once you introduce yourself with this type of work, you will know if it is the right career choice for you or not.

Designing your website on your own

in Web Design

You have a good business but your competition is smothering you. What can you do about it? Paying special attention to the quality of your products or your services is always a good idea, but it doesn’t seem to be enough. After some brainstorming you will, most certainly, come to a conclusion that you are short in the advertising department. Once you realise that, you will find yourself in a desperate need of a website.

Searching the web with an aim of finding a good web-designer capable of transforming your vision into something that can be admired by your customers can give pretty disappointing results. You may, for instance, hire someone online, pay that person a good amount of money and end up not being satisfied with the result you get. Or, you may find out that hiring an experienced web-designer would cost you an amount of money you are not willing to spend at the moment – indeed, why wasting your money on a job you can do yourself, by investing just some of your time, a decent amount of mental force and a lot of creativity?  

Whichever situation you find yourself in, providing you are not a skilled web-designer yourself, once you decide to do it on your own, here is what you should know, be aware of and do:

1.     Decide what you want your site to look like

It is important to have a clear picture in your head of what you want and need to have published on your website and how you want to have that organised to serve your purpose of having a web-site best. So, before you start doing the actual site-building work, no matter how trivial it may seem to you at this moment, make sure this point is covered.

2.     Decide which website-building platform you are going to use

There are numerous web-site building platforms nowadays – WordPress, Wix, Joomla, Progress Sitefinity, Squarespace, CPanel, Weebly, GoDaddy Website Builder, etc. Go through at least some of them, read what experiences other people have had with those, see which one is recommended for which type of web-sites and, bear in your mind that each person has his or her own set of preferences, choose the builder that suits your needs and your skill-set best.

3.     Decide which web-hosting provider you are going to use and create your domain

Without web-hosting and a domain name you do not exist online. So, after a thorough checkout of web-hosting providers and deciding which one you are going to use, according to whether (and how much) you are willing to pay or not, you should move on to the site of the provider of your choice.

Choose your web-hosting plan

After clicking the “get started” or a similar button, choose your web-hosting plan. You can always, if you find it convenient, change this option and either upgrade or downgrade it. 

Register a domain name

Domain names usually have .com, .org, or .net extensions. In recent times you can even register ones like .agency, .pizza, etc. My search through different blogs on other people’s experiences with building websites has shown that it is best to keep things simple. For choosing domains majority of people recommend using yourcompanyname.com/net/org. If you are, for some reason, not ready to choose your domain right away, you can do it at a later point in time – just go to your website setup.

Create your account

On the page for creating your account you are required to enter your personal information like your first name, last name, country, street address, city, zip code, phone number, e-mail address, your business name etc. Then you are expected to setup your payment information. Once you do that, your registration is finished.

According to other people’s advice based on their prior experiences, if you don’t have privacy protection already included in your web-hosting plan, it is recommended that you get any kind of a domain privacy protection.

Create your password

Once you have finished picking your hosting plan, registering your domain, creating your account, and making the payment (if you haven’t chosen the free option), you are on the point of creating your password for logging into your account.

4.     Set up your website

Once you have bought your domain name you can precede with creating your website.

Install the website-building platform

Majority of web-hosting companies have an one-click installation button for some of the following: WordPress, Wix, Joomla, Progress Sitefinity, Squarespace, CPanel, Weebly, GoDaddy Website Builder, etc. You should follow the instructions after choosing this option.

Those using a provider who, for whichever odd reason, doesn’t have an one-click option, can install the website-building platform manually.

After installing a website-builder to your domain, you will be able to see a very simple website.

Choose the theme for your website

After installing a website-builder to your domain, you will be able to see a very simple website. On the web you have thousands of themes majority of which are free and a number of those that have to be paid for. Depending on the idea you had begun this whole process with and on your needs you can choose the one which suits you best.

Add content to you your website

At this point you should add content to your website. If you have basic computer knowledge, this will not be a hard task for you. Just pay attention to different tabs and check what effects the changes you are making have on the overall effect of the website and be persistent. Each theme has its own specifics. Use them to your own advantage and give your best to create as unique website as it is possible.

Use plugins

One can find numerous plug-ins. Carefully check them out and see whether you can use any of them. They have proven to be quite an addition. 

5.     Launch your website

Now you are ready to launch your website for everyone to see and admire!

6.     Constantly improve your website

As your business grows, make sure your website reflects all the improvement you are making. People checking and sharing it will help you in the process.

Where can I find a good website designer?

in Web Design

If you need a website for your business but you are not a skilled Web Designer yourself, you are in a real trouble. On one hand, you can find some of the free online drag&drop website builders and spend a good amount of your time and energy on building your website the way you think you want it and end up with something completely opposite to what you had in your mind. On the other hand, you can hire a professional to do it for you and save your time and your much needed energy for doing things that can better contribute your business – on improving certain aspects of your business-dealing, on advertising, etc.

Once you decide to hire a professional, especially if it is your first time around, you will find yourself banging your head against a wall, asking yourself ‘Where can I find a good Web Designer?’ Searching the net for the right person for the job you need to have done can be very tedious.

Besides carefully and clearly outlining the project and preparing the material you want to be published on your website, it is essential to use trusted job portals that facilitate checking freelancers’ work and other people’s comments on their performance, the methods of making payments and the tools which facilitate your cooperation with the freelance Web Developers you hire.

One can use free job portals, like Craigslist, to their own risk. Such places rarely have customer rating and reviewing sections. Moreover, not having secure payment platforms and lack of project-management built-in tools, put additional stress on the risk factor.

Paid job portals allow people to search or post jobs to job-boards for free, but they charge you with a certain amount, usually a 5 – 15 percent commission-free, once a freelancer gets hired.

Job portals, according to research conducted by numerous websites, that can be considered trustworthy, among others, are:

1. Upwork

This job portal is claimed to be very good for different types of projects that can be delivered online. Their system is easy to use. Their chat histories are easily accessible – one doesn’t have to search through hundreds of e-mails to find what he or she needs. They have time tracker for time-based projects and visual confirmation of the progress of each project. Search engines which sift through numerous freelancers are used to find those with skills required for each project. The payment tool releases payments as soon as a milestone is reached and allows the person willing to hire someone to prefund, which gives a sense of security that the project will be paid once it is done. Another handy tool they use is the testing tool which allows freelancers to test different skills, like grammar, coding, etc.

2. Fiverr

This job portal is claimed to be very good for small and limited budget projects. It offers a different system of hiring freelancers. Freelancers quote which type of projects they are willing to take and the people looking to hire someone for a project can do their research according to what they need to be done for them. Fiverr doesn’t have milestones for payments – jobs offered on this portal take a day or two to be completed. They also offer prior customer reviews for each freelancer and provide payment security.

3. 99designs

This job portal seems to be preferred by Graphic Designers. One of the best features for clients is the fact that, once a job is posted, many designers deliver their solutions and the only thing the person who has posted the job has to do is pick the best one. They have no project-management and skill-testing tools, like set milestones, communications, time tracking, visual confirmations etc., but their secure payment platform functions very well and prior customer reviews and ratings are available for each freelancer.

4. Toptal

Whereas other job portals are willing to allow freelancers of dofferent backgrounds and with different skill-sets to create their profiles and start receiving job offers, this job portal subjects their freelancers to a strict screening process and conducts rigorous background checks before allowing people to work for them. It offers a risk-free trial period for all freelancers that can be hired for working on a project – customers not satisfied with end-products do not have to pay.

5. Shopify Experts

They have gained reputation as one of the best job portals for eCommerce websites. They offer search engines for finding suitable freelancers all over the world. Prior customer reviews and ratings facilitate hiring the most suitable person. Lack of standardized tests through which freelancers can confirm their technical skills and not offering project management tools and secure payment platforms are a bit of a setback.

6. BigCommerce Experts

Popular for eCommerce website building projects, this job portal offers a panel of experts one can hire. Their search engine is helpful for finding people of the skill-set required for completing different projects from all over the world. It offers reviews and ratings of prior customers for each freelancer. Unfortunately, they have no standardized technical skill confirmation tests, no project management tools and no secure payment platforms.

7. Squarespace Specialists

They are known as one of the best drag & drop website building job portals, which hires free lancers from around the world, in the market today. They offer no job-waiting options, but they have search-engines for locating freelancers with desired skill-sets. They lack prior customer ratings and reviews, standardized tests for confirmation of different skills for the freelancers who work for them, project-management tools and a secure payment platform.

8. Codeable

Freelancers working on this job portal are interviewed and their work is thoroughly evaluated before they are allowed to work at all. They have a different system of winning projects – they do not bid – once a job is posted, they apply and the price is calculated according to the average of their bids after which the portal adds 15% for the 100 % guarantee it offers its customers


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